IACE

About project

IACE, the Institute of Academic and Career Excellence, offers certificate programmes in HRM, English and AI in Sri Lanka, as a member of Westfield. Through Wayform, I designed and developed its website: a clear front door that helps students find the right programme, trust the qualification and apply.

View live site ↗

Designed in Figma across landing, programmes, about, affiliation and course detail pages in IACE's deep blue, then built with Next.js as a responsive site. Highlights include a single course template that answers every practical question, a page dedicated to the Westfield membership, and the same enquiry form closing the main pages.

IACE project cover

Overview

The site has one job: help someone thinking about further study find the right programme and start a conversation. The pages follow that path. The landing page introduces the programmes, the Programmes page sorts them by level, each course page answers the practical questions, and the affiliation page shows who stands behind the qualification.

Tech Stack

IACE interface, view 1IACE interface, view 2IACE interface, view 3

The Problem

Choosing where to study is a big decision, and IACE's students range from school leavers to working professionals. A student needs to see what suits them, trust the qualification and know what happens next, without reading a prospectus. Every page had to stay simple and lead to the same next step: apply or enquire.

Identity

Primary

Neue Haas

Secondary

Helvetica Neue

Accent

Cinzel

Process

Structure

Mapped five page types: landing, programmes, about, affiliation and course details

Brand

Kept to IACE's deep blue and clean sans type, letting student photography lead

Design

Designed reusable programme cards and one course template for every qualification

Trust

Gave the Westfield membership its own page, with its story and key facts

Convert

Placed the same enquiry form across the site, so the next step is always close

Build

Built the Figma designs in Next.js as a responsive site for phones and desktops

Learnings

L01

One template scales to every course

L02

Trust needs a page of its own

L03

Keep the next step on every page

Outcomes

The site is live at iace.lk and covers the full journey from first visit to enquiry across five page types. With one course template, IACE can add new programmes without any new design work.

Sri Lanka