Glance
About project
Glance is a concept brand for an AI visual studio that makes listing images, A+ content, branding, 3D renders and AI video for ecommerce sellers. At Wayform, Rusiru De Silva and I designed and built its landing page in Framer, with one job: make a studio that sells visuals feel like it sells results.
Recognition
WD Awards Nominee, June 2026 ↓
Designed in Figma and built in Framer, with a small brand system to match: a blue gradient wordmark, a clean sans with serif accents, and one tonal palette. Highlights include a moving wall of finished product posters, five service cards that each animate what they do, and a lead form that asks about budget and revenue before the first call.
Overview
The page is built like a sales conversation. It shows the work first, explains the services second, checks the fit third, and ends on a single booking action. One line set the brief for every section, "We build visuals that sell products": if a block didn't help a seller trust, understand or contact the studio, it was cut.
Tech Stack
The Problem
Most studio sites in this space are a grid of thumbnails and a contact form, which undersells a studio whose whole pitch is visuals that sell. We had to explain five different services without overwhelming anyone, filter leads by budget before the first call, and keep one clear action, all in Framer with custom code only where the tool fell short.
Identity
Primary
Gebuk
Secondary
Figtree
Accent
Instrument Serif
Process
Research
Studied how Amazon and ecommerce sellers shop for creative help: proof first, plain words
Define
Wrote the headline first, then mapped the page: hook, proof, services, fit, qualify, book
Brand
A small identity for the studio: gradient wordmark, type pairing and one tonal palette
Design
Five service cards, each with its own motion, so every service shows what it does
Build
Published in Framer with a poster marquee, responsive layouts and Cal.com booking
Refine
Swapped price tables for three engagement models and wrote an FAQ for the real objections
Learnings
L01
Finished work sells better than any paragraph
L02
A good form improves leads before anyone replies
L03
Writing the headline first set the layout's rhythm
Outcomes
Glance shipped as a complete, published landing page and earned a WD Awards nomination in June 2026. Next we'd put real numbers into the testimonials and A/B test the hero headline and the main call to action.
Recognition
Award
WD Awards Nominee, June 2026
Next Project
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